PRIVACY POLICY

SILVER RIDGE HOLDINGS BHD is committed to ensuring and maintaining SILVER RIDGE Users’ and Members’ privacy are respected and protected. We want all our Users and Members to feel comfortable searching and exchanging information on our site. If you have questions or concerns that we do not answers in this Policy, please send us an email to enquiries(a)silverridge.com.my
In the normal operation of our service, we collect, and in some cases, disclose information about you. This Privacy Policy describes the information we collect about you and what may happen to that information. Although this policy may seem somewhat lengthy, we believe it is beneficial to you to know as much as possible about our practices. The privacy practices of this policy apply to the SILVER RIDGE website. (“Site”)

By using our services and the Site, you consent to our collection, use and disclosure of your personally identifiable information in accordance with the Terms of Service and this policy.
1. Information We Collect
2. Our Use of Your Information
3. Our Disclosure of Your Information
4. Transactions With E-Commerce Partners
5. Public Forums/Chat Rooms/Bulletin Boards
6. Surveys and Polls
7. Contests and Quizzes
8. Directories of Members
9. Information Collected by SILVER RIDGE Through IP Address and Cookies
10. Other Information Collectors
11. Security
12. Recommendations
13. Your Password
14. Incorporation by Reference
15. Modifications
16. Contact Information


1. Information We Collect
We collect personal information from you primarily to provide you with efficient and customized service while using our services. This allows us to provide you with services and features that will most likely meet your needs, and to customize our service by making the user experience easier and faster.

To use our services, you will be required to register using an online registration form. This form requires the provision of your contact information as well as other personal information (e.g. name, email address, telephone number, company name, etc.) and demographic information (e.g. title, business type, business function, etc). You can modify registration data associated with your account, and you have full and sole control of the amount of information that is disclosed on your member page.

The personally identifiable information you provide during membership registration will not be given to third parties without your consent.

We automatically track certain information about you based upon your use of the Site. This information is used to do internal research on users’ demographics, interests, and behaviour. Collecting this information allows us to better understand and serve our users. This information may include the uniform resource locator (URL) that you just came from (irrespective of whether the location is on the Site or not), which URL you next go to, what browser you are using, and your Internet Protocol (IP) address.

SILVER RIDGE does not sell or otherwise share personally identifiable information with third parties without your consent except in the following instances:
(i) unless required by applicable law or pursuant to a court or similar order;
(ii) as deemed necessary, in SILVER RIDGE's discretion, to protect the legal rights or the property of SILVER RIDGE, a member or third party, or to prevent personal injury; and/or
(iii) in the event SILVER RIDGE is required to transfer personally identifiable information to a third party in the event of a sale, merger, assignment, joint venture or other transfer or disposition of a portion or all of the assets or stock of SILVER RIDGE or its affiliated entities (including, without limitation, in connection with any bankruptcy or similar proceedings).

In addition, SILVER RIDGE reserves the right to allow access to its systems to third parties providing necessary technical services when such access is required in order to provide those services and to provide your personally identifiable information to third parties who provide services on behalf of SILVER RIDGE, provided that such third parties are bound by SILVER RIDGE's Privacy Policy. Please note, however, that SILVER RIDGE reserves the right to share any personally identifiable or other information about you which you provide to (or which is gathered by) SILVER RIDGE website with any or all of its subsidiaries and affiliates and will also have access to any such information which you provide to (or which is gathered by) the web sites of any SILVER RIDGE subsidiary or affiliate.

If you send us personal correspondence such as e-mails, letters, or if other users or third parties send us correspondence about your activities or postings on the Site, we may collect such information into a file specific to you.

If you use a service provided by a company providing a service co-branded with SILVER RIDGE branding, that service may provide personal information about you and possibly the transaction back to SILVER RIDGE.

2. Our Use of Your Information
Personally identifiable information about you is used to create aggregated portraits of the SILVER RIDGE audience, portraits which present anonymous statistical demographic information but no personal identifiable information. The aggregated data collected is to improve our marketing and promotional efforts, to statistically analyse site usage, to improve our content and product offerings and to customize our site’s content, layout, and services. We believe these uses allow us to improve our site and better tailor it to meet our users’ needs.

We may use your information to deliver personalized information, e.g. targeted to your interests. Examples of such information may include new services, promotions, and marketing materials. We may use your e-mail address, your mailing address, and/or phone number to contact you regarding administrative notices, new product offerings, and communications relevant to your use of the Site.

We use information we maintain about you together as well as your activities on the Site to resolve disputes, troubleshoot problems and enforce the Terms of Service. We may use information about you to facilitate people searches which enable other users to locate you. Such searches will only be enables when you give your express consent to the same in the registration form.

We may supplement the information that you provide us with information received from third parties.

3. Our Disclosure of Your Information
You hereby acknowledge that we may be required to disclose information collected to various government agencies or competent regulatory authorities, and that we may otherwise be compelled to make such disclosure by law or by an order of Court. Further, you authorize us to release appropriate information to law enforcement officials when we, in our sole discretion, believe it necessary or appropriate in connection with an investigation of fraud, intellectual property infringement, piracy, or other unlawful activity.

Our general policy is that we do not sell or rent personally identifiable information about you to any third party. The following describes some ways that personally identifiable information may be disclosed:-

Marketing and Promotional
We do aggregate personally identifiable information and disclose such information in aggregate for marketing and promotional purposes. We do not however disclose information that could be used to personally identify you. As such, certain information. e.g. passwords, bank account information, etc., are not disclosed at all.

Co-Branded Services
We may from time to time, partner with a company to provide co-branded services. If you wish to use those services, we may provide some of your personally identifiable information to that other company. You can avoid these disclosures by choosing not to use those companies’ services. We do not control the privacy practices of these other companies and you should evaluate their practices before using their services.

Legal Requests
As stated above, we may be compelled by law, by an order of Court or by regulatory authorities and law enforcement agencies to disclose your personally identifiable information.. Therefore, intellectual property rights owners, local, state, federal, and international law enforcement can request and may receive your personally identifiable information in such circumstances.

4. Transactions With E-Commerce Partners
When you provide personal financial and other personally identifiable information to one of SILVER RIDGE’s e-commerce partners, this transaction will occur on the e-commerce partner’s site, not at SILVER RIDGE and as such the financial and personally identifiable information you provide is collected by and controlled by the Privacy Policy of the e-commerce partner. It is important that you familiarize yourself with the Privacy Policy of the e-commerce site which you transact business.

5. Public Forums/Chat Rooms/Bulletin Boards
Any information you disclose in these public forum areas becomes public information and is immediately accessible on SILVER RIDGE website, so it is important that you exercise discretion and appropriate caution when deciding to reveal personal information in these areas. SILVER RIDGE may utilize the content of these public forums for promotional activities, enhancing editorial, advertising and similar activities.

6. Surveys and Polls
Surveys ask for opinions on various issues and very often these surveys and polls are sponsored or associated with SILVER RIDGE advertisers and partners. There are times we request demographic information (for example age, gender, postcode/zip codes). Most information obtained through surveys and polls is aggregated and used internally or shared with advertisers and partners only in the aggregated form. In the event personal identifiable information is requested as part of the surveys or polls about any of SILVER RIDGE members, such personal identifiable information is never provided to third parties without your consent. In this instances you may expressly choose to receive information from a sponsor/advertiser in which case your information is provide to that sponsor/advertiser only. Some survey answer may be added to your profile as so we can better provide you with content, ads and offers that are most appropriate for you.

7. Contests and Quizzes
We regularly operate contest, quizzes and giveaways in SILVER RIDGE. We will require information such as email address, first and last names, postal address in order to verify the entrant’s identity. This information is shared with a third party when you choose to receive information from a third party contest’s sponsor; and/or when the contest is hosted by SILVER RIDGE but administered by a sponsor.

You should carefully review the rules and regulations of each contests, quizzes and giveaway which you enter as they may contain additional information about a sponsor’s use of your personally identifiable information.

8. Directories of Members
SILVER RIDGE provide a directory services to its members. Selected information will be collated from your registration form to be included in this directories of members. This service allows other SILVER RIDGE members to communicate with you via a contact link provided and it is your choice should you want to proceed with other members. Information retrieved from your registration form to be included in the directory shall include name, gender and job scope. Categories of directories are individual members, business members and organization members.

9. Information Collected by SILVER RIDGE Through IP Address and Cookies
Your IP address is a number that is assigned by the ISP (Internet Service Provider) to your computer to identify its location. We use your IP address to help diagnose problems with our website and to administer our website. We also sometimes use IP addresses to communicate with Members and possibly ban those Members who are not complying with our Terms and Conditions.

SILVER RIDGE uses a feature of your Internet Web browser called a “cookie: to assign a unique identification to your computer. Cookies are files that your Web browser places on your computers hard drive. These cookies are used to tell us whether you have visited SILVER RIDGE before and to help us determine if you came to from a particular Internet link. This information is then used to improve the Site and our service. SILVER RIDGE does not use cookies to retrieve personal information from your computer unless your browser is set to allow such retrieval.

10. Other Information Collectors
Except as otherwise provided, this policy only addresses the use and disclosure of information that we collect from you. To the extent that you disclose your information to other parties, or other sites throughout the Internet, different rules and policies will apply to their use of personal information you disclose to them, and you will therefore be subject to them. We do not control the activities nor the privacy policies of third parties. We therefore encourage you to make full inquiries with those third parties about their privacy policies before you disclose your personal information to them.

Links. The Site may include links to other web sites (the "Linked Sites") such as to our partners and advertisers. SILVER RIDGE will not share personally identifiable information about Users with the operators of such Linked Sites, but may provide aggregate information regarding Users to such operators. SILVER RIDGE does not control the Linked Sites, and is not responsible for the privacy practices or the content of the Linked Sites.

SILVER RIDGE shall not in any way be liable or to you or to any third party for any loss or damage whatsoever and howsoever caused, which may arise in connection with the activities and privacy practices of the above mentioned third parties or operators of the Linked Sites, as well as the content of any third party sites, including the Linked Sites.

11. Security
SILVER RIDGE uses industry standard security enhanced systems in order to prevent third party access to your User information. Although we employ efforts to maintain the privacy of your User Information, we cannot guarantee that your User information will not be intercepted by a third party’s illegal efforts to intercept it.

We also have put in place privacy protection control systems designed to ensure that your personal data remains safe and private. Each and every SILVER RIDGE employee must abide by SILVER RIDGE's privacy and confidentiality policies. Only authorized SILVER RIDGE employees are permitted to have access to your personal information and such access is limited by need. In addition, any company with which we contract to be our agent in conducting our business is required to adhere to confidentiality agreements to ensure that your information remains safe and secure. All SILVER RIDGE employees are required to acknowledge that they understand and will comply with this privacy policy. Employees who violate our privacy policies are subject to disciplinary action, up to and including termination. We strongly encourage our content, commerce and advertising partners to post clearly their own privacy policies and to have privacy control systems in place to protect your personal information. However, we cannot and do not control the activities of our business partners. As such, be sure to review their privacy policies and contact them directly if you have any questions.

12. Recommendations
Recommendations are generated solely based on the end-user and/or client’s rating preferences and the preferences of other end-users and/or clients, hence are not generated by us or any of our advertisers.

13. Your Password
It is your responsibility to maintain the privacy of your SILVER RIDGE ID and Password, Please keep your SILVER RIDGE ID and Password in a safe place.

14. Incorporation by Reference
This Privacy Policy is incorporated by reference into the SILVER RIDGE Terms of Service.

15. Modifications
SILVER RIDGE may update or amend this Policy from time to time. Such amendments and updates will be posted on this page. Please read this page regularly to keep yourself informed of our Privacy Policy and practices.

16. Contact Information
If you have any questions about this Privacy Policy or anything else about SILVER RIDGE, you can contact us at the following email address:
 
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